Stuart
You are correct - grant aid is responsible for the "softening" of policy, which happened primarily around 1998 when the Trust recieved £1.1 million for a 5 year project to improve the infrastructure of the reserves from the Heritage Lottery Fund. As we have subsequently recieved large sums of public money, often for land purchase, from the Lottery, Landfill taxes, Local Authorties, Natural England etc, it would be difficult to exclude the 'general public' as indirectly they have all contributed.
A considerable sum is now recieved through agri-environmental subsidies for reserve upkeep, again funded by the tax-payer. But membership still accounts for £500,000+ a year, which is still the single biggest source of income for the Trust. Without membership income the reserves would suffer dreadfully, so if all the 25,000 members took that attitude, we would be in a parlous state.
In a way you have answered your own question "If this is correct, why should anyone join the LWT other than having the satisfaction to having contributed to their upkeep?"
That is all we can now ask.....that you feel good about generously putting your hand in your pocket for the last 37 years and to know you have made a difference to the county's wildlife. I also know the amount of your own spare time you have put in to the management work on the reserves as well, which is hugely appreciated.
The reserves do continue to be the "shop window" of attracting membership. It is quite easy to use the moral "If you enjoy visiting this reserve, would you like to help with its upkeep?" when meeting non-members on site.
Car park charges. These are only at Gib Point, Snipe Dales and Whisby, where they have been put in place by the Loacl Authority landowner. For the Trust to provide free parking on these sites, the Inland Revenue would consider this a "perk" for members and we would loose the ability to claim back VAT - which would cost us tens of thousands of pounds a year. RSPB and National Trust can afford to do it as they are huge charities compared to LWT and can take the 'hit'.
I hope that goes some way to answer your question Stuart. If you do meet non-members on site, use the moral argument "if you enjoy this nature reserve so much and enjoy walking around it on a regular basis, how about putting your hand in your pocket to help with it's upkeep?" Or as you have done yourself (as a fine example), ask them if they would like to come out on work parties as well!!!!!
I look forward to seeing a flood of LBC members joing the Trust this week! You too can be the part owner of 10,000 acres of some of the best bits of Lincolnshire for only 87 pence a week!
Dave Bromwich
Head of Nature Reserves
Lincolnshire Wildlife Trust